Emirates HUB
Client
Location
Area
Disciplines
Market
Status
The Emirates Hub is a project developed in partnership with AWS Amazon, and with the direct collaboration of Emirates Airlines' Human Resources and Service Delivery teams. Developed from 2024, it has established itself as a highly effective tool for the company in the area of socializing the airline for new employees interested in becoming part of this prestigious airline. The work was developed by the entire Mytaverse staff, creating a unique project of its kind worldwide. As leader of the company's Level Design Team, I developed with my team the entire layout where the company's Hub was located in the city of Dubai.
The project consists of a hub where the company interacts with new applicants to become part of the company. It features two auditoriums for various types of virtual meetings, meeting rooms, exclusive audio zones, and full interactivity with the city. Downtown Dubai and the city's iconic areas complement the experience profoundly.
Various iconic Dubai landmarks, such as the Museum of the Future, the Palm Jumeirah, and the Dubai Fountain, are part of the experience, as the city is immersed in the Hub.
The process of modeling the entire city of Dubai, with a high poly version of the downtown, made this project a huge challenge in terms of technological resources, architectural coordination and implementation of all the interactive functionalities of Mytaverse.
For Emirates, it has been a cutting-edge technical tool, providing ease of interaction with new employees and immersing them in the core and fundamental characteristics of working for one of the world's leading airlines.
The Dubai Fountain experience, in particular, is a milestone in VR as the precision and detail of both Downtown Dubai and the water animation are simply spectacular.
Constant interaction with the client, their requirements and needs, was fundamental to the great success of this project.
The Emirates Hub, developed by Mytaverse, is an icon of immersive experiences around the world, dramatically reducing onboarding costs and enabling the company to pioneer this type of experiences.
Design as an architectural act that is the product of creation. And a creation that advocates for well-being and hope.